Proctor & Gamble Pulls Out of NFL Breast Cancer Awareness Campaign
La Canfora writes that this occurred because of concerns about domestic issues in the league, and that the company will still donate the money that it had earmarked for cancer charities.
This is a huge deal, both symbolically and financially, for the league. As long as fans still tuned into games in droves, no amount of bad PR would have a tangible effect on the NFL to reform itself without pressure from sponsors. We saw localized action from Radisson with the Minnesota Vikings, and veiled voices of concern from brands like Anheuser-Busch and Pepsi, but this is the most severe action on record.
Earlier this week, Uni Watch reported that the NFL was going to focus less on breast cancer awareness in October and more on GI Joevember. With the P&G news, one wonders if that was decision was made more out of choice or necessity. For me, it's not just the frustration about this, but I'm kind of getting to a point where just railing against injustice on the 'Net isn't enough. We come here and go to other places to express our outrage time after time.
Next year, we may be saying the same things, but I wonder will be substantive change?
This is a huge deal, both symbolically and financially, for the league. As long as fans still tuned into games in droves, no amount of bad PR would have a tangible effect on the NFL to reform itself without pressure from sponsors. We saw localized action from Radisson with the Minnesota Vikings, and veiled voices of concern from brands like Anheuser-Busch and Pepsi, but this is the most severe action on record.
Earlier this week, Uni Watch reported that the NFL was going to focus less on breast cancer awareness in October and more on GI Joevember. With the P&G news, one wonders if that was decision was made more out of choice or necessity. For me, it's not just the frustration about this, but I'm kind of getting to a point where just railing against injustice on the 'Net isn't enough. We come here and go to other places to express our outrage time after time.
Next year, we may be saying the same things, but I wonder will be substantive change?
AnthonyBryantok - 20. Sep, 09:43
